How Community Development mastered their visual identity?

Project summary

From marketing collateral to responsive website. Read more to see how we helped Community Development make their visual identity great again.

Client

www.community-develompnet.com

#realestate #construction

Scope

design development scale maintenance

Deliverables

UX & UI design Development Art Direction Content production

Highlights

Comprehensive transformation of digital and marketing assets.
Developed a unified brand image aligning with company values.
Solid research and better understanding of the audience.
User-friendly designs, selling better than before.

Goals

Ultimately Outperform Competition

0 1
Building Visual Identity

Create a cohesive visual identity that effectively represents Community Development initiatives.

0 2
Create Digital Presence

Design a responsive website to enhance user engagement and accessibility. Integrate with Google Analytics and Social Media profiles to ensure better user experience.

0 3
Improve Selling Rates

Design and execute effective digital marketing campaigns strategy in Google and Meta to boost sales and brand awareness. Produce high quality printed materials to support sales representatives’ work.

Challenges

Strengthening Community Development Brand

01 Poor Brand Presence

The company struggled with a weak online and offline presence, needing consistent and appealing brand representation across all platforms.

02 Outdated Marketing Materials

Existing print ads, social media content, and investment catalogs were outdated and failed to effectively convey the brand’s values and offerings.

03 Showcasing Vision

The company had difficulty articulating its evolving vision, which hindered its ability to connect with and attract potential homebuyers.

04 Website Implementation

The website lacked advanced features necessary for improving user experience and supporting strategic customer engagement and information dissemination.

Approach

Holistic Strategy and Branding

We adopted a holistic strategy to transform Community Development’s digital and traditional marketing assets, addressing their challenges comprehensively. Our focus was on developing a cohesive brand image through updated branding elements that align with the company’s values and mission. By collaborating closely with the client, we ensured that our solutions were specifically tailored to their needs, enhancing both their online and offline presence.

“The team were very punctual, worked well with our busy schedule and were always on top”

Kymber Lowe Head of Marketing, Mondee

Results

Innovative Features and Strategic Impact

We delivered a responsive, user-friendly website that boosts online engagement and showcases the Community Development’s capabilities. We launched the landing page of the investment, which allowed the entire estate (stage I) to be sold in a short time, thanks to which the Community Development could implement the second stage. Our marketing materials effectively communicate the brand’s values, creating a more unified image. Additionally, we implemented innovative features, such as a panoramic view of the construction site and an intuitive search bar, to enhance user experience. This strategic approach demonstrates the power of well-crafted digital and marketing solutions in driving business growth and improving brand perception.

What we delivered

Company website

Real estate landing page

Printed catalogs

Marketing assets and campaigns