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Helping ZAiKS start selling music licenses

Project summary
In 2025, ZAiKS began actively selling music licenses through a new online platform. See how we contributed to the first-ever B2B marketing campaign in their 107 year history.

Client

www.muzykadlabiznesu.pl
#business #music-tech #CMO #licensing

Scope

design development

Deliverables

UX & UI design Development Art Direction Graphic Design
Highlights
  • Created a website as a focal point for b2b marketing communications.
  • Designed eye-catching animations to better illustrate the product.
  • Employed extensive brainstorming and iterative design to refine the brand image and user interfaces.
Goals

To create a functional website that sells.

0 1
Design Visually Stunning User Interfaces
Craft aesthetically pleasing and functional user interfaces for Zaiks’ website, enhancing overall user experience.
0 2
Enhance User Experience
Focus on intuitive design elements, from wireframes to mockups, to facilitate easy and efficient interaction with the website.
0 3
Iterative Design Process
Utilize extensive brainstorming and iterative design methods to refine and perfect the brand identity and user interfaces, ensuring they meet high standards of quality and functionality.
Challenges

Ultimately Outperform Free-music Competition

01 Poor Brand Presence
The organization struggled with a weak online and offline presence in terms of B2B activities, needing consistent and appealing brand representation.
02 Website Implementation
The existing website lacked advanced features and design necessary for improving user experience and supporting strategic customer engagement.
03 Showcasing Vision
The organization had difficulty articulating its evolving vision, which hindered its ability to connect with and attract potential music license buyers.
Approach

A Collaborative Redesign Journey

The project involved a collaborative, iterative process of rebranding Muzyka Napędza Biznes and redesigning its website. Using Figma, we successfully adapted to changes, providing a uniform point of reference for all stakeholders. Regular feedback sessions were held to align the design with Zaiks’ evolving brand vision.

Results

Delivering a Comprehensive and Engaging Website

We managed to build the image of a trustworthy product. The redesigned website featured 4 landing pages with advanced animations, updated iconography, and carefully curated graphics and photos. We also offered development consulting, advising ZAiKS’ internal team on the best tools to implement. This comprehensive approach ensured that the website was visually appealing and functionally robust.

What we delivered

4
landing pages
We created 4 amazingly performing landing pages for different target groups.
1
Web design
We delivered a strong and engaging Muzyka Napędza Biznes brand image that aligns with ZAiKS’ mission and values.
3
interactive animations
We developed 3 interactive animations using motion design and video production techniques.