Travel made personal with the world’s powerful AI-powered platform.

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Project summary
Dive into our journey, from striking visuals and creating animated explainer videos, navigating unexpected twists like mid-project rebranding adjustments to whole websites’ structure maintenance.

Client

www.mondee.com
#business #travel #travel-tech #AI

Scope

discovery design development scale maintenance

Deliverables

UX research UX & UI design Development Copywriting Motion design Video production
Highlights
  • Close cooperation and alignment with Mondee.
  • Incorporated feedback to refine the final products.
  • Swift adaptation of animations to the new brand identity.
  • Consistency and attention to detail.
  • Long-term cooperation.
  • We worked on the main Mondee brand, but we also took over the activities on brands under the Mondee umbrella.
  • Creation and implementation of the entire brand strategy.
  • Maintaining the entire server ecosystem: updates, security, implementation of new sections on websites.
Goals

Explaining the future of travel

0 1
Expand Mondee Marketplace
Increase user engagement and transactional volume through app and web platforms.
0 2
Enhance AI Capabilities
Optimize and promote Abhi, the fully-integrated AI travel assistant.
0 3
Empower Travel Agents and Experts
Provide exclusive deals and tools for travel agents, experts, and influencers.
0 4
Expand Market Reach
Grow app and web accessibility for a wider audience.
0 5
Improve Cybersecurity and Maintenance
Taking care of the security of the entire server infrastructure.
Challenges

Thriving Under Pressure

01 Tight Deadlines and Rapid Execution
Completing the website redesign in just one month required precise coordination and rapid development, demanding efficient teamwork and prioritization.
02 Complex Technical Innovations
The new design featured a couple of technological challenges as well. Our engineers and designers could show their skills animating engaging and amazingly looking images and Mondee’s service models.
03 Evolving Project Scope
As Mondee expanded the project, we had to quickly adapt and scale our efforts, managing increased workload while maintaining quality.
04 Mid-Project Rebranding
Adapting to a new visual identity during the project required flexibility, integrating changes smoothly to align with Mondee’s updated branding strategy.
Approach

Navigating Mondee's Visual Evolution

The project required meticulous planning due to Mondee’s status as a publicly traded company (MOND), where public perception is crucial. Our team, consisting of a scriptwriter, UI/motion designers, and a project manager, collaborated closely with Mondee through daily meetings. This tight-knit cooperation ensured alignment and allowed for iterative development, incorporating feedback bringing the vision closer to the final product

Following Mondee’s mid-project rebranding, we swiftly adapted the animations to align with the new brand identity, maintaining consistency and attention to detail throughout the process.

“The team were very punctual, worked well with our busy schedule and were always on top”

Screenshot 2022-08-01 at 15.08.52@2x
Kymber Lowe Head of Marketing, Mondee
Results

Our work was displayed in Times Square on the NASDAQ building.

We produced a video that was displayed in Times Square on the NASDAQ building on the day of the Mondee’s IPO. Beside this we created 6 other animated videos. We also delivered a completely new Mondee website and improved 14 more across Mondee brands. Ultimately, we have increased infrastructure security in the entire group ecosystem.

We successfully delivered six animated videos: a general explainer and two showcasing the platform from the perspectives of Travel Experts and Organizations. These videos effectively communicated Mondee Marketplace’s offerings and capabilities. By updating the animations to match the new brand identity, we managed to reinforce Mondee’s digital presence.

What we delivered

32
unique components
We created 32 flexible modules to use on the website and within videos.
6
animated explainers
These videos effectively communicated Mondee Marketplace's offerings and capabilities.
5
websites from scratch
By building the websites we managed to reinforce Mondee's digital presence and improved their performance.
14
upgraded websites
We managed to improve performance of the websites of the brands across Mondee brands.
knowledge
We participated in creating the marketing strategy. We created marketing assets, landing pages, and implemented all necessary analytics to track digital marketing campaigns effectiveness.