Travel made personal with the world’s powerful AI-powered platform.

Project summary

Dive into our journey, from striking visuals and creating animated explainer videos, navigating unexpected twists like mid-project rebranding adjustments to whole websites’ structure maintenance.

Client

www.mondee.com

#business #travel #travel-tech #AI

Scope

discovery design development scale maintenance

Deliverables

UX research UX & UI design Development Copywriting Motion design Video production

Highlights

Close cooperation and alignment with Mondee.
Incorporated feedback to refine the final products.
Swift adaptation of animations to the new brand identity.
Consistency and attention to detail.
Long-term cooperation.
We worked on the main Mondee brand, but we also took over the activities on brands under the Mondee umbrella.
Creation and implementation of the entire brand strategy.
Maintaining the entire server ecosystem: updates, security, implementation of new sections on websites.

Goals

Explaining the future of travel

0 1
Expand Mondee Marketplace

Increase user engagement and transactional volume through app and web platforms.

0 2
Enhance AI Capabilities

Optimize and promote Abhi, the fully-integrated AI travel assistant.

0 3
Empower Travel Agents and Experts

Provide exclusive deals and tools for travel agents, experts, and influencers.

0 4
Expand Market Reach

Grow app and web accessibility for a wider audience.

0 5
Improve Cybersecurity and Maintenance

Taking care of the security of the entire server infrastructure.

Challenges

Thriving Under Pressure

01 Tight Deadlines and Rapid Execution

Completing the website redesign in just one month required precise coordination and rapid development, demanding efficient teamwork and prioritization.

02 Complex Technical Innovations

The new design featured a couple of technological challenges as well. Our engineers and designers could show their skills animating engaging and amazingly looking images and Mondee’s service models.

03 Evolving Project Scope

As Mondee expanded the project, we had to quickly adapt and scale our efforts, managing increased workload while maintaining quality.

04 Mid-Project Rebranding

Adapting to a new visual identity during the project required flexibility, integrating changes smoothly to align with Mondee’s updated branding strategy.

Approach

Navigating Mondee's Visual Evolution

The project required meticulous planning due to Mondee’s status as a publicly traded company (MOND), where public perception is crucial. Our team, consisting of a scriptwriter, UI/motion designers, and a project manager, collaborated closely with Mondee through daily meetings. This tight-knit cooperation ensured alignment and allowed for iterative development, incorporating feedback bringing the vision closer to the final product.

Following Mondee’s mid-project rebranding, we swiftly adapted the animations to align with the new brand identity, maintaining consistency and attention to detail throughout the process.

“The team were very punctual, worked well with our busy schedule and were always on top”

Kymber Lowe Head of Marketing, Mondee

Results

Our work was displayed in Times Square on the NASDAQ building.

We produced a video that was displayed in Times Square on the NASDAQ building on the day of the Mondee’s IPO. Beside this we created 6 other animated videos. We also delivered a completely new Mondee website and improved 14 more across Mondee brands. Ultimately, we have increased infrastructure security in the entire group ecosystem.

We successfully delivered six animated videos: a general explainer and two showcasing the platform from the perspectives of Travel Experts and Organizations. These videos effectively communicated Mondee Marketplace’s offerings and capabilities. By updating the animations to match the new brand identity, we managed to reinforce Mondee’s digital presence.

What we delivered

unique components

We created 32 flexible modules to use on the website and within videos.

animated explainers

These videos effectively communicated Mondee Marketplace's offerings and capabilities.

websites from scratch

By building the websites we managed to reinforce Mondee's digital presence and improved their performance.

upgraded websites

We managed to improve performance of the websites of the brands across Mondee brands.

∞

knowledge

We participated in creating the marketing strategy. We created marketing assets, landing pages, and implemented all necessary analytics to track digital marketing campaigns effectiveness.