Cornerstone’s journey to shine again.

Project summary

In March 2024, Cornerstone Inc., a leading corporate services firm, launched an ambitious effort to revitalize its brand and digital presence. The transformation included rebranding, website redevelopment, video explainers, and new marketing materials to strengthen its market position.

Client

www.ciswired.com

#business #corporate

Scope

design development scale

Deliverables

Web Development Graphic Design Data Management

Highlights

Developed a refreshed brand identity through collaborative workshops and strategic brainstorming to capture Cornerstone’s core values and future aspirations.
Executed a smooth transition of extensive data to a new platform, ensuring data integrity and minimizing downtime.
Designed a suite of new marketing materials, including brochures and sales decks, to communicate Cornerstone’s unique value proposition.
Developed eye-catching trade booth setups to enhance Cornerstone’s presence and engagement at industry events.
Created a user-friendly, modern website with intuitive navigation and engaging visuals, aligning with the new brand identity.

Goals

Refresh Cornerstone’s Brand and Marketing Materials

0 1
Rebrand Brand Identity

Develop a refreshed brand identity that captures Cornerstone's core values and future aspirations to resonate with both existing and potential clients.

0 2
New Website Design and Development

Create a modern, user-friendly website with intuitive navigation and engaging visuals that align with Cornerstone's new brand identity to enhance user experience.

0 3
Data Migration

Ensure a smooth transition of Cornerstone's accumulated data to a new platform using advanced tools and techniques, maintaining data integrity and minimizing downtime.

0 4
New Collaterals and Sales Decks

Develop a suite of new marketing materials and sales decks to effectively communicate Cornerstone's unique value proposition and support their sales efforts with compelling narratives and visual appeal.

0 5
Trade Booth Designs

Design innovative and eye-catching trade booth setups to attract and engage visitors at industry events, reflecting Cornerstone's modern and professional image.

Challenges

Building Cornerstone’s Even Better Visual Identity

01 Brand and website refreshment

Address the need to rebrand Cornerstone Inc.'s corporate identity to better reflect their core values and future aspirations. Overcome the challenge of developing a new, dynamic website that offers a seamless user experience and aligns with the refreshed brand identity.

02 Data flow

Manage the complex task of migrating extensive data seamlessly from the old system to the new platform while maintaining data integrity and minimizing downtime.

03 Comprehensive Strategy

Tackle the production of fresh marketing and sales collateral that effectively communicates Cornerstone's value proposition and supports their sales efforts, ensuring all elements are cohesively integrated within a tight timeline.

Approach

Make it big

The project commenced with a comprehensive rebranding process, involving collaborative workshops and strategic brainstorming to develop a refreshed brand identity that reflected Cornerstone’s core values and future aspirations. Concurrently, the web development team designed and created a modern, user-friendly website with intuitive navigation and engaging visuals, ensuring alignment with the new brand identity. The data management team then handled the critical task of migrating extensive data to a new platform, utilizing advanced tools to maintain data integrity and minimize downtime. In addition, the design and marketing teams produced a suite of new marketing materials, including brochures and sales decks, to effectively communicate Cornerstone’s value proposition. Finally, innovative and eye-catching trade booth designs were created to enhance Cornerstone’s presence at industry events and attract visitors.

“The team were very punctual, worked well with our busy schedule and were always on top”

Kymber Lowe Head of Marketing, Mondee

Results

A Milestone Achievement and Market Readiness

By June 2024, Cornerstone Inc. successfully launched their new brand identity, website, and marketing materials, marking a significant milestone in their corporate journey. The new website and marketing collateral have been pivotal in enhancing their market presence and client engagement. The seamless data migration ensured uninterrupted business operations, while the trade booth designs garnered positive feedback at industry events.

Through strategic planning, dedicated execution, and a commitment to excellence, we helped Cornerstone Inc. achieve their transformation goals. This comprehensive overhaul has laid a robust foundation for their continued growth and success in the competitive corporate services market.

What we delivered

brand new website

A complete website from front to the back and from scratch to roll-out.

collateral PDF’s and 30 presentations

All meticulously designed using brand new, cohesive templates to enhance brand consistency and visual appeal across all materials.

stand designs for trade fairs

We created two stand designs for trade fairs, each tailored to attract attention, showcase the brand, and boost visitor engagement.

explainer videos

These videos effectively communicated Cornerstone’s offerings and capabilities.