Making Brevis ready for the win.

Project summary

In 2023 Brevis Inc. embarked on a journey to revolutionize the travel industry with their innovative intelligent platform. See how we helped them by delivering AI-based technology that changes the way travel is planned.

Client

www.brevis.ai

#business #travel #travel-tech #AI

Scope

design development scale

Deliverables

Market Research UX & UI design Product Design Prompt Engineering Development AI RAG Platform

Highlights

We conducted an in-depth market analysis and user needs assessment, defining target personas.
We crafted the product design, including visual identity creation, interface design, and the concept of Brevis' persona and character.
Achieved readiness for deployment of the proof of concept for Brevis’s AI powered travel assistant by February 2024.

Goals

Prototype Application with Core Functions for Market Testing

0 1
Thorough Market Research

Conduct market research, define target groups and their needs, and translate those insights into a digital product concept.

0 2
Design Visually Stunning User Interfaces

Translate the concept into a product design, incorporating branding, user journeys, functionalities, and interfaces.

0 3
Forge very first product version

Develop an MVP to test market reactions, gather feedback, and verify key hypotheses about the product's functionality and user experience.

0 4
Iterative Design Process

Utilize extensive brainstorming and iterative design methods to refine and perfect the brand identity and user interfaces, ensuring they meet high standards of quality and functionality.

0 5
Marketing Plan Creation

Create a marketing plan including every element: from landing pages to presentations to highlight Brevis's unique value proposition and engage both potential investors and users.

Challenges

Accelerate Brevis's market development

01 Rapid Development

Brevis Inc. needed to quickly develop a proof of concept (POC) for their new AI chat assistant, putting pressure on the development timeline. The challenge was to deliver a functional and effective POC in a short period to meet critical business objectives.

02 Simultaneous Initiatives

The company required the simultaneous launch of marketing campaigns and fundraising initiatives alongside the POC development. This meant managing multiple high-priority activities concurrently, each demanding significant attention and resources.

03 Comprehensive Strategy

A unified strategy was essential to streamline the overlapping processes of development, design, and marketing efforts. The challenge involved coordinating these aspects efficiently to ensure timely delivery and effective execution amidst the tight time frame.

Approach

Power of Collaboration: 3-Month PoC Delivery

The journey began when a client from the industry wanted to release a Proof of Concept in a short time and expose it to users. The idea was an application that is a travel assistant using artificial intelligence. We started with a series of extensive brainstorming sessions and iterative development processes involving three teams working simultaneously: research, development, and design. By using a collaborative and waterfall approach for the project, we managed to deliver a completely new type of product in what seemed like an ‘impossible’ timeframe — 3 months, from concept to a ready Proof of Concept.

“The team were very punctual, worked well with our busy schedule and were always on top”

Kymber Lowe Head of Marketing, Mondee

Results

A Milestone Achievement and Market Readiness

By February 2024, the platform was ready for deployment, marking a significant milestone in Brevis’ journey to transform the travel industry.

Brevis, an intelligent assistant, is able to search for flights, create trip plans, suggest attractions at a given destination, and even generate an entire itinerary for any location worldwide, based on user preferences and a personalized profile. With a robust AI platform, captivating branding, and compelling marketing materials in place, Brevis was strategically positioned to make a strong impact in the market, attracting both users and investors.

What we delivered

AI Travel Assistant

Ready to assist you in planning trips, searching for flights, or suggesting attractions via web and WhatsApp.

Brand Alignment

We delivered a strong and engaging brand image that aligns with Brevis's mission and values.

Complete Marketing Battle Plan

Launch campaign plan featuring the development of two landing pages, digital assets, tone of voice, and compelling copy.